this from the distillers
….”The curious name is pronounced “Arry nam Baysht” and is the second loch down from Uigeadail. It therefore performs a balancing role in supplying the water from Loch Uigeadail required by the distillery. In the ancient Gaelic language it means “place, or shelter of the beast or animals” …and a very ghostly place it is too!
Alongside 10 Years Old and Uigeadail it will complete the “Troika”* of regular expressions available from Ardbeg.”
Distiller’s Tasting Notes
Nose: Smoky, ice cream, fennel, pine nuts and zesty limes.
Taste: Peppery, oily mouthfeel. Maple syrup, smoky bacon, antiseptic lozenges, some vanilla, smoked meats and barbecue spices.
Finish: Zesty , smoky and intriguing
Popularity: 22% [?]
Compass Box Magic Cask
Limited Edition Malt Scotch Whisky
Scotland
LCBO 12872 | 750 mL
Created for the LCBO, this unique Scotch whisky was aged in a wine cask, with its rich, seductive candied fruit flavours, then married with the luxurious flavours of a 14-year-old Highland malt.
Available the week of November 6th.
Popularity: 12% [?]
Publicis Dialog has launched a prospect acquisition campaign for the Laphroaig single malt whisky brand.
The campaign is the first direct mail activity for the brand for five years and encourages existing Laphroaig customers to forward on contact details of friends.
Being targeted are around 90,000 UK based customers who signed up to a previous campaign, called “Friends of Laphroaig”, which offered a square foot of land on Islay, the Scottish island where the brand was created in 1815.
Around 25,000 “friends” are being initially asked via email asked to supply email addresses of up to three friends in return for entry into a prize draw to win a trip to Islay. New contacts will be sent a special Laphroaig presentation box, containing a 5cl miniature.
Drew Munro, UK marketing director at Beam Global Spirits & Wine, which acquired the brand from Pernod Ricard last year, said: “Our existing ‘Friends of Laphroaig’ are our most passionate ambassadors who are often almost evangelical about this famous Islay whisky. This promotion offers existing members the opportunity to share this passion with their own friends with our compliments.”
Claudia Simms, Publicis Dialog UK brand navigator, said: “The campaign utilises the power of loyal consumer recommendation while maintaining a sense of surprise and discovery for the new members.”
Publicis Dialog won the Beam Global Spirits & Wine account earlier this year.
Article Courtesy of Brand Republic
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